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Virtual way to woo talents
by Giam Say Khoon

JOHOR BARU (May 23, 2010): A new platform to woo talents from all over the globe to work and live in Malaysia via a virtual world was launched by Prime
Minister Datuk Seri Najib Abdul Razak yesterday.

The virtual world - MyWorkLife - accessible at 
www.myworklife.my,
was initiated by Khazanah Nasional Bhd (KNB) and uses Second Life technology. It allows virtual interaction where visitors can register, submit their resume
and create their own avatars as well as interact with the virtual offices of government-linked companies (GLCs).

For a start, MYWorkLife showcased Iskandar Malaysia as an ideal place for employment given that it is on its way to becoming a high-growth economic zone,
offering talents not just economic benefits but comfortable living as well, with integrated facilities and amenities.

The portal will eventually feature opportunities available at the other key economic zones including the East Coast Economic Region (Ecer), Sarawak Corridor
of Renewable Energy (Score) as well as private companies operating in the country.

In his opening speech, Najib said the launching of the portal was apt and timely because through such an interactive platform talents will be given the
opportunity to learn about the country's policies as well as opportunities to work and live here.

"We want to position Malaysia as a premier destination for foreign talents and to encourage our homegrown professionals to stay and work in the country,"
he said.

Noting that the Internet has proven to be an excellent platform for supporting human capital development, Najib said: "In this current environment of new-age
technology, attracting talents can no longer be limited to traditional channels of outreach such as newspaper advertisements.

"We must start engaging global and top Malaysian talents in a more comprehensive and focused manner."

Najib said MyWorkLife is to engage and build long-term relationships with the best global talents as it harnesses virtual world technology to create an
intuitive and inviting virtual environment for professionals to explore work and living opportunities in Malaysia.

"MyWorkLife is an example of creative and bold thinking that Malaysia must demonstrate to reach our development objectives," he said.

KNB managing director Tan Sri Azman Mokhtar, who was also at the launch, said the decision to relocate can be complex as there are many factors for consideration
therefore the interactive portal is a convenient way for talent to search for relevant information and to get to know the GLCs as employers of choice.

According to KNB senior vice president (strategic human capital management) Mohamad Kamal Nawawi, companies that are interested in having their offices
in the virtual world can rent an "island" from KNB.

"A user will only need to register his resume at the portal, download the Second Life application, and start touring the virtual world," he said. -- theSun


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